This was one of the earliest ads I did for Gerber, and started me on the path of being the primary designer for their print ad work. I also was really proud that I beat out the copywriter in a marketing group brainstorm session for the final tagline here. This same tagline I then hand-lettered on paper with brush and India ink, scanned and optimized for the final mechanical. Nothing like hand-writing your own words for your printed piece.
Creative Brief: Andrew Gritzbaugh, VP Marketing
Creative Direction: Todd Bischoff, Global Creative Director
Copy: Debbie Garrison, Copywriter
Photo: Erika Reesor
Tagline Copy/Designer: Aaron Alexander