This logo and ID system were created for a great client, and friend, Baarspul Physical Therapy (www.baarspulpt.com). Ben Baarspul is not only a passionate practitioner of Sports Medicine, but an active Iron Man competitor. The graphic mark developed primarily from a purely aesthetic standpoint, but over time gathered some very applicable symbolism as it was refined and the client heard back from his clients as they were first introduced to it. Today we see it as a mark that first represents not only the natural beauty of the Pacific Northwest where Baarspul PT is based (in the form of mountain-like shapes), but also the outdoor and athletic passions of it's proprietor. Secondly, and more directly in regard to the business, the abstract mark graphically implies the upward progress Ben's clients see due to his gentle and effective therapeutic methods. I believe that Ben's passion for both sports medicine and his own athletic pursuits make him an exceptional physical therapist and this mark successfully communicates all of these aspects of his business - the technical, the personal, and the positive results. It's an upbeat visual that despite it's artistic beginnings, captured a lot about this business. It was a pleasure to create.
A sleek, simple icon.
Business Card, front and back. (Note: Mock-up templates above and top courtesy of third party.